I remember hearing about how my dad had started this company with a van, some tools, and a stiff work ethic.
- Dad comes from the old country, immigrated here to start over in a place where you could make your own way with hard work.
I have never known anyone who worked harder than Dad, I really don’t know how he had the time to father so many kids! There are three of us that work here ,and run the company now that Dad has retired, but we have six other siblings out in the world, too. Dad’s whole life seemed to revolve around HVAC systems when I was a kid, so it’s awesome to see him relax and be a grandpa to my kids. My part of the business is handling the online marketing and digital advertising, which has taken over most of our advertising budget. My long term plan for the company website is to maximize the SEO and make our resources page an authoritative compendium of general knowledge about heating and cooling systems. Here is why SEO is so important — because for every person who is looking to buy a new system, there are two who want to find out how to fix the system they have. Or they want to read reviews, or read an article on how space heaters work, or something. By having all this helpful information and using the right SEO to highlight it, then we will turn up in more and more searches. With SEO, I have managed to triple the organic traffic to the site over the last six months.