I remember hearing about how my dad had started this supplier with a van, some tools, and a stiff work ethic, and dad comes from the old country, immigrated here to start over in a venue where you could make your own way with hard work. I have never known anyone who worked harder than dad, I entirely don’t know how he had the time to father so many kids! There are many of us that work here, and run the business now that dad has retired. We have many other siblings out in the world, too. Dad’s whole life seemed to revolve around HVAC systems when I was a kid, so it’s awesome to see him relax and be a grandpa to my kids! My section of the corporation is handling the online marketing and digital advertising, which has taken over most of our advertising budget. My long term idea for the supplier website is to maximize the SEO and make our resources page an authoritative compendium of general know-how about heating and cooling systems, here is why SEO is so pressing — because for every person who is looking to buy a system, there are plenty who want to find out how to service the device they have! Or they want to learn reviews, or learn an article on how space gas furnaces work, or something, but by having all this helpful information and using the right SEO to highlight it, then I will turn up in more and more searches, but with SEO, I have managed to triple the organic traffic to the site over the last many weeks.