Digital marketing has businesses changing with the times

If you have a business, then you need to understand how an ad is going to work for you.

  • I have my own HVAC business and I will be the first to admit that I know nothing about digital marketing.

I started to learn a bit when I hired a digital marketing company for my HVAC business. I knew my website was failing to bring in new clients and it had been failing for the past couple years. A SEO specialist explained to me that the website was out of date and it needed to be revamped. They needed to add new SEO and make it easy for the search engines to find my websites. The SEO specialist was going to add keywords like radiant flooring and central air, into my website. He said that with the amount of web pages on the internet, you needed to have something spectacular to be seen and that was what he was going to create, with SEO. I started paying for Google Ads while I impatiently waited for the SEO to work magic. The digital marketing company told me that patience was the key, because SEO was not something that happened overnight. I started seeing a little bit of traffic from my Google Ad, which made me thrilled. It took almost four weeks of waiting, and then I began to see a bit of traffic on my web page. I had my web page redesigned and my brand. I know that I couldn’t have made these changes without the help of the digital marketing company.
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