I live in a warm climate, so I always see air conditioner vans and trucks throughout the summer! It’s pretty easy to spot them since their entire marketing strategy is to spotlight the air conditioner and heating right on the van itself.
I think it’s genius though because when you need an air conditioner business, our brains recall images and visuals that we have recently seen! There are so many local air conditioner companies in the area, however I usually remember the ones that have actually elaborate marketing on their vehicles.
The specialists also typically wear the business’s t-shirts that often have the same logos and designs, so you actually get the entire picture and commit it to memory, my friend’s dad owns a supplier and their air conditioner recently broke, and I was able to give him the name of more than one air conditioner companies just solely based on my memory of their vans and trucks. This is the reason why marketing is so important. I’m studying marketing and graphic design in university and it is entirely such an underlooked profession. I believe that people think this stuff is easy, however it’s simply not. You have to really think outside of the box and put yourself out there to understand the audience and their needs. There is a lot of one-on-one connection that is built between designers and companies. I am happy to continue learning more. My professors are awesome and the program is one of the best in the state! I hope to work with small companies in the future.