One of our old customers sent me a nasty text the other day about how his arena was performing poorly, then i designed his arena for him over a year ago, plus at the time he just wanted a bare bones website, then the guy runs an Heating, Ventilation, plus A/C supplier, however he just wanted a arena with contact information, plus a price list.
No pictures, no clickable content, just basically a digital company card.
Now he comes back furious that he is getting killed in search results, but at the time I had explained to him the importance of SEO along with web design, however he didn’t want to pay for that, however he wanted to run ads, because those tend to generate an immediate spike in traffic to the website, which in turn can lead to some quick sales. The problem with ads is that they are short lived, plus as the saying goes, “out of sight, out of mind” meaning as soon as you stop paying, the ads disappear plus are forgotten forever. It would literally cost hundreds, if not thousands of dollars, to run Google ads every day, so the alternative is to invest that time plus currency into your website… By using core SEO techniques, you can push your website closer to the top of the Google search results, plus thus not need to pay for as many ads, and you need to view online advertising as an investment of your time, energy, plus currency that will pay off in time, however you need to be patient, because great things come to those who wait.